Release Date: 2015

What It Is:
Coca-Cola Icecek Orientation Project is currently being used in 10 countries and in 4 languages. As the name of the project gives it away, it is designed for orientation of new employees and teaching value chain of the company. The purpose of this project is to develop entertaining, memorable and productive new employee orientation. It has a story-like setting.

Target Audience:

  • New employees of Coca-Cola Icecek

Fun Facts:

  • Drank more than 70 gallons of Coke while developing the project
  • Story of the game starts with the CEO instructing the Turkish Coca-Cola character to build a new plant at a feasible location but this was no one man’s job. So, Coca-Cola characters from three other countries decided to help their friend in need

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